Meet Our Superfruit Antioxidants 101 Smart Sweeteners

Nature's Secret Weapon

You’re probably pretty familiar with the coffee bean. It’s dark, aromatic, and might provide you with a lift-off each morning and flavour throughout the day. But do you know where that bean comes from? Do you want to? Then read on, friend!
The coffee bean is actually the center of the coffeefruit. And while we at Bai love a good cup of joe, we’re pretty pumped about repurposing the outside of the fruit, too. See, the coffeefruit’s red pulp has free-radical fighting antioxidants. Antioxidants help maintain your body’s natural protections against potentially damaging process such as oxidation. In other words, antioxidants are like your body’s bodyguard.
So as you can probably imagine, we love the coffeefruit. We are constantly innovating processes to convert this once discarded coffee byproduct into an even better super ingredient. In fact, we think of it as our super-secret superfruit.
Maybe by now you’re like, okay, but where has this superfruit been hiding? Well, we like our coffeefruit like we like our Spring Break — exotic. So we get ours from Indonesia, land of lush green fields and bright, tropical skies.

Our farmers are family

Bai’s purchasing and use of the coffeefruit supports long-term economic opportunities for coffee producers in remote, relatively poor regions. We have met and forged relationships with the hardworking men and women who’ve nurtured coffee production for generations.

Now, each crop of coffeefruit — and bottle of Bai — represents a brighter future for the coffee families of Indonesia.

Our use of the coffeefruit’s outside also lessens some botanical waste from streams and soil in coffee-growing regions. This helps strengthen the land and lives of the people and species that co-exist there.

Antioxidant Infused

Antioxidants 101

Bai beverages are powered by a secret superfruit — a.k.a. the coffeefruit — which includes the fruit surrounding the coffee bean.
What makes it so secret? The fact that the coffeefruit’s outside is an ingredient that, until recently, had not been widely used in beverages found on your favorite stores’ shelves.
Most Bai beverages are also an excellent source of antioxidant Vitamin C. Vitamin C is needed for the growth and repair of tissues in all parts of your body.

(HINT: They may be “anti,” but they’re a positive …)

Antioxidants are organic substances found in foods and beverages that are capable of combating damage to the body’s cells that occurs through the process of oxidation.

The coffeefruit used in Bai beverages has antioxidants, as do many other popular foods and beverages — from fruits and vegetables such as blueberries, pomegranates, carrots and tomatoes, to beverages such as green and black tea, to sweet and savory treats such as chocolate and nuts.

(HINT: Do you wanna drive a rusty old car?...)

Oxidation is a normal, regularly occurring chemical process that produces highly unstable and potentially dangerous molecules called free radicals. Everyday factors and activities — such as diet, pollution, smoking, exercising, stress or anxiety — can speed up the process of oxidation.

Broadly speaking, oxidation is the interaction between oxygen molecules and all the different substances they may contact. In many instances, oxidation can be destructive — think about how rust can damage the body of a car, or how a piece of fruit left out on the kitchen counter too long can turn brown and rotten. Oxidation has a similar effect inside your body.

More precisely, oxidation is defined as the loss of at least one electron when two or more substances interact — this is where free radicals come into play.

(HINT: You’re making them right now …)

Free radicals created through the process of oxidation are molecular fragments that are short one electron. Every human being is constantly creating free radicals simply by living and breathing.

(HINT: In the body’s cellular scavenger hunt, they’re “it” … )

The formation of free radicals is a natural bodily process, and they can play a positive role in many normal cellular processes. But at highly concentrated levels, they can be dangerous — potentially causing extensive damage to all parts of cells, including DNA, proteins and cell membranes.

Because they contain at least one unpaired electron in their outermost shell and they want to complete themselves, free radicals combine with healthy cell membranes or DNA to steal their missing electron. This scavenging process sets off a chain reaction that can damage healthy cells and weaken the body’s immune system.

(HINT: They ain’t so rad …)

Free radicals are seen as part of the cause of the degeneration of memory, learning capacity and coordination that occurs as the body ages. Free radicals also are thought to play a role in the development of numerous diseases, such as:

  • Cancer
  • Heart disease
  • Inflammatory diseases (i.e., arthritis and lupus)
  • Neurological disorders (i.e., Alzheimer’s, Parkinson’s and muscular dystrophy)

(HINT: Giveth what free radicals taketh away …)

The body does have natural ways of delaying or inhibiting the oxidation process through its own defense system of primary antioxidants. Examples of primary antioxidants include enzymes called SOD (superoxide dismutase), glutathione peroxidase and catalase.

But those alone are not completely effective in thwarting free radicals. Plus, the body’s power to fight free radicals diminishes with age. This is why the consumption of antioxidants is so important.

Antioxidants are effective in battling free radicals in two ways. They can be sacrificial warriors, giving up their own electrons to free radicals. When a free radical gains the electron from an antioxidant, it no longer needs to attack the cell and swipe electrons from membrane fatty acids, mitochondria or DNA. This valiant effort helps break the chain reaction of oxidation. Antioxidants also can go on the offensive and break down the free radical molecule, inhibiting its ability to attack cells.

(HINT: Bringing in the backup troops …)

Maintaining a diet of antioxidant-rich fruits, vegetables, spices and other plant-based foods and beverages is an important part of living a healthy lifestyle. In addition to the body’s naturally occurring defenses, secondary antioxidants consumed through dietary sources deliver another wave of defense against oxidation and free radicals.

(HINT: Ain’t nothing like the real thing, baby …)

In addition to their naturally occurring form in foods and beverages, antioxidants can be found in man-made form in dietary supplements such as pills. Health experts do not recommend simply replacing a healthy diet of antioxidant-rich foods and beverages with dietary supplements. Such supplements can interact adversely with certain medicines. And high doses of antioxidant supplements have been found to be harmful in some cases.

Medical experts and nutritionists caution consumers against overconsumption of antioxidant supplements — and their advice is similar to what Moms and Dads have been telling their children forever: Eat your (super) fruits and vegetables!

Ask the Experts


Why is it important to consume foods and beverages that are rich in antioxidants?


Jeffrey B. Blumberg, Ph.D.

Senior Scientist and Director, Antioxidants Research Laboratory, Tufts University


Jennifer K. Nelson, R.D., L.D.

Director of clinical dietetics and an associate professor of nutrition at College of Medicine, Mayo Clinic


Katherine Zeratsky, R.D., L.D.

Specialty editor for the Mayo Clinic nutrition and healthy eating guide


Christopher Wanjeck

Author and health writer

Good and Bad


5 Calories and Smart Sweetening

In stores, on the street and on social media, a common question is heard when people sample Bai: “How can a drink that tastes this sweet only have five calories?”

The answer lies in a proprietary “smart sweetening blend” — a combination of stevia leaf extract (steviol glycosides) extracted from natural stevia leaves, and erythritol as a flavour enhancer.

Bai Proprietary Blend contains two ingredients: stevia leaf extract (steviol glycosides) extracted from natural stevia leaves, and erythritol as a flavor enhancer.

Derived from a natural source, steviol glycosides (also referred to as stevia leaf extract) are born from the sweet leaves of the stevia plant, which is a member of the chrysanthemum family. To extract the plant’s intense sweetness, stevia leaves are harvested and dried. The leaves are then steeped in hot water. The resulting liquid extract is filtered, purified, and dried, resulting in a crystalized stevia leaf extract of the steviol glycosides. Over 250 times sweeter than sugar, steviol glycosides are an important sweetening ingredient in the Bai Proprietary Blend, and only a tiny amount is needed to deliver its clean sweet taste.

Yes. Steviol glycosides are more than 250 times sweeter than sugar so only a small amount is needed.

Steviol glycosides (stevia leaf extract) a high intensity sweetener and this means that a tiny bit of stevia leaf extract goes a long way.

No. Bai Proprietary Blend contains two ingredients: erythritol and stevia leaf extract. Stevia leaf extract is the common or usual ingredient name for the extract derived from the leaf of the stevia plant. Stevia leaf extract is the primary sweetening ingredient in Bai Proprietary Blend.

What is Erythritol?

Found in pears and melons, erythritol is a sugar alcohol made from simple sugars derived from plant starches. It looks and tastes like table sugar, though it is about 30% less sweet. It was discovered in 1848 by Scotsman John Stenhouse. Erythritol is the largest ingredient in Bai Proprietary Sweetener Blend by weight, and is used as an ingredient to provide bulk and the sugar-like crystalline appearance and texture in Bai Proprietary Sweetener Blend. The erythritol used in Bai Proprietary Sweetener Blend is produced through a natural fermentation process. Fermentation is the process by which an organism metabolizes or “digests” one or more food sources to produce a desired product. Fermentation occurs naturally in a variety of different foods given the right conditions and is used to produce wine, beer and yogurt. In the case of erythritol, a natural yeast digests the simple sugars such as dextrose and other nutrients and produces erythritol. After fermentation, the erythritol is filtered and dried into crystals. Erythritol is found naturally in a variety of fruits, such as grapes and pears, as well as in mushrooms, and certain fermented foods such as soy sauce and wine.

Yes. Erythritol is approved as an additive (E968) by the UK Foods Standards Agency. In 2003, the European Union Scientific Committee on Food (SCF) decided that erythritol was safe for use in foods and in 2015 confirmed that it was safe for use in beverages for adults and children at the levels used in Bai beverages.

The American Diabetes Association states, Foods with low- or reduced-calorie sweeteners can have fewer calories than foods made with sugar and other caloric sweeteners. That can be helpful if you’re trying to lose weight or even to prevent weight gain. These products often times also have less carbohydrate which can be helpful in managing blood glucose levels.”

The major part of erythritol goes into the body through the bloodstream, after being absorbed via the small intestine. The major difference between erythritol and other sweeteners is that it doesn’t have any laxative effects in normal quantities, which are common in other sugar alcohols. The main reason behind this is that more than 90% of erythritol is absorbed before entering the large intestine. Your body fully absorbs erythritol but can’t break it down, so it provides (virtually) no calories and does not produce a glycemic response. Most erythritol is absorbed into your bloodstream in the small intestine, and then for the most part excreted unchanged in your urine.

As with almost all finished food products, the journey from field to table involves some processing. The sweet components of the stevia leaf need to be extracted from the leaf, like vanilla needs to be extracted from vanilla beans. The erythritol in Bai Proprietary Blend is made from a natural fermentation process. Like in other finished foods, including table sugar, processing aids suitable for use in food are used in the production of both stevia leaf extract (steviol glycosides) and erythritol. These aids help either extract, isolate or purify components of the ingredients. Under the UK Foods Standards Agency regulations, our processing aids are not subject to labeling requirements because they are not consumed as a food by itself, fulfil a certain technological purpose during processing, do not present any health risks and do not have any technological effect on the final beverage.

Decisions on where we source erythritol from are based on technologies and raw material availability. The erythritol we use is produced by fermentation and is similar to the erythritol found naturally in a variety of fruits, such as grapes and pears.

No Artificial Colours Flavours or Preservatives

To preserve the beverage in each bottle of Bai, Bai uses a flash-pasteurisation process when bottling which helps maintain the best natural flavours and nutrients, eliminates any potentially harmful bacteria and makes Bai shelf-stable for up to 12 months. There are no artificial preservatives present in Bai.

Bai only contains the best natural flavours, such as natural fruit juices and natural fruit flavours. No artificial flavours are present in Bai.

Bai’s colours are from natural food extracts and juices only. There are no artificial or synthetic colours present in Bai.

Ask the Experts


What are the advantages of natural sweeteners in foods
and beverages?


Brierley Wright, M.S., R.D.

Nutrition Editor, EatingWell


Becky Hand

Registered dietitian of the free weight-management and healthy-living website, America’s largest diet and fitness website by unique monthly visitors.


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