Our Culture
Our Culture

We look for what can’t
be done. And do it.

Remember what your Mum and Dad always said? “Don’t be so disruptive! Wait your turn! Be sensible!” Well, sorry, it turns out we weren’t listening.

You can’t combine amazing flavour and nature's goodness? Bai does. You can’t make real connections with consumers if you’re not part of the machine? We have. You can’t change the rules of the game? That’s what we’re doing every day. Our goal is to inspire people to rethink what they drink. And we’re drawing our own map to get there.

Every one of us reports directly to your tastebuds

We don’t work for anybody. We work for your body. Our customers are our board of directors. You are our most important priority and the focus of all our energy. You are our inspiration.

Every thought we have, every idea we develop and every action we take are all focused on the beverage in your hand. We are driven to make sure that every sip of Bai is a perfect blend of purity and flavor — of goodness and greatness. All for you.

Our Culture
Our Culture

We fight for the love of flavour.

Flavour is the mark we leave on the world. That’s not just about the distinctive deliciousness you find in every sip of our beverages — that’s the mark of everyone who worked to bring it to you.

Flavour is about more than just great taste. It’s the outward impression that speaks for everything on the inside. Refusing to be dull, challenging convention, setting trends, carrying passion into every moment of our work — those are the flavours that flow into every beverage. Our flavours are our foundation.

We take our products seriously.
And sometimes, ourselves.

Every flavour of Bai is designed to bring a smile to your face — just like the ones we had when bringing it to you. Bai is committed to creativity, focused on fun and wedded to whimsy. (And awesome at alliteration!) But we’re fiercely determined to make the best beverages in the world.

That’s why we’re on the bottling line at 3 a.m., testing each batch for perfection. Why we’re still on our feet at closing time, ensuring everyone who wants a sample leaves full of flavour. And why we’re always at the drawing board, cultivating our next great idea. Because at Bai, fun is serious business.

Our Culture

Cool flavours. Hot happenings. Get the inside scoop on all things Bai.