Our Vision

What does “Bai” mean?

Bai is the Mandarin Chinese word for “pure.” It’s also an acronym for “botanical antioxidant infusions.”

When did Bai launch?

Bai was founded by American entrepreneur and coffee industry pioneer Ben Weiss and launched in its famous university hometown of Princeton, New Jersey, USA in August 2009. The company has grown rapidly ever since, expanded into USA national distribution in 2014 and launched across the pond in the UK in 2017.

What is an antioxidant?

Antioxidants are natural substances found in foods and beverages that defend the body against cell-damaging, unstable molecules known as free radicals contribute to the protection of cells from oxidative stress. Read our Q&A for more information.

These taste so good, are they really natural?

Bai uses no artificial flavours, colours or preservatives and a sweetener from natural sources to create our fresh, delicious, 5-calorie per serving beverages for consumers who desire better alternatives to high-calorie drinks full of processed artificial colours, flavours, and preservatives.

What is Bai?

Bai is a line of 5 calorie per serving, antioxidant-infused beverages packed with flavour and sweetened from natural sources! Bai is sweetened with plant-based sweetener stevia leaf extract, enhanced with erythritol and is infused with antioxidants. Bai is also non-GMO,  gluten free, soy free, BPA free, vegan, and free of artificial colours, flavours and preservatives.

What are the varieties of Bai?

We have six refreshing flavours: Brasilia Blueberry, Congo Apple Pear, Ipanema Pomegranate, Kula Watermelon, Panama Peach, and Molokai Coconut.

Where does Bai get its amazing flavour?

Bai Brands has conducted extensive research and formulation development to blend the finest ingredients from nature into the distinctively bold flavours found in Bai. Fresh fruit flavours are combined with a sweetener — steviol glycosides extracted from natural stevia leaves and enhanced with erythritol — to form Bai’s uniquely delicious recipe. No artificial flavours!

Erythritol? Steviol glycosides? Huh?

Erythritol is a non-artificial low-calorie flavour enhancer discovered in 1848 by John Stenhouse from a number of different plant-based sources. Found in pears and melons, our erythritol is a sugar alcohol made from simple sugars derived from plant starches that is identical to the ingredient found in nature. It looks and tastes like table sugar, though it is about 30% less sweet. It was commercialized in the 1970s in Japan, and has been widely used ever since. Derived from a natural source, steviol glycosides (also referred to as stevia leaf extract) are born from the sweet leaves of the stevia plant, which is a member of the chrysanthemum family. To extract the plant’s intense sweetness, stevia leaves are harvested and dried. The leaves are then steeped in hot water. The resulting liquid extract is filtered, purified, and dried, resulting in a crystalized stevia leaf extract of the steviol glycosides. Over 250 times sweeter than sugar, steviol glycosides is a key sweetening ingredient in our smart sweetening solution, and only a tiny amount is needed to deliver its clean sweet taste.

When you balance them together, you get Bai’s perfect low-calorie sweetness. If only all plants were this delicious (looking at you, Kale!)

How much sugar is in Bai?

There is about one gram of sugar in each 250ml. serving of Bai. Many carbonated drinks, fruit concentrates, juices and iced teas on the market today are loaded with sugar, with between 23 grams to 31 grams of processed sugar per serving.

How many calories are in a serving?

As our name suggests, there are 5 calories per serving of Bai, making it an ideal alternative to the many high-sugar, high-calorie beverages on the market today. The sweetener used in Bai — stevia leaf extract (steviol glycosides) has no calories and the sweetness enhancer, erythritol — is not metabolized so it has little caloric impact, as opposed to refined sugars or other processed sugar substitutes. This “smart sweetening” is the key to Bai’s distinctive combination of great flavour and low calories.

What is the source of antioxidants in Bai?

Bai’s antioxidant concentration comes from vitamins such as C and/or E.

Why does Bai have added white tea?

White tea is added to Bai for flavour, and for a gentle lift of natural caffeine to give Bai consumers a little extra energy as a healthier alternative to the many over-caffeinated, over-sugared drinks on the market.

So is there coffee in this?

No, each bottle of Bai is made with an extract made from coffeefruit —not from roasted coffee beans.

Why doesn’t Bai taste like coffee?

The flavour that we associate with a traditional cup of coffee comes from the roasted bean. Since Bai uses the unroasted fruit of the coffee plant and not a roasted bean, it has no coffee taste. Instead, Bai offers refreshing fruit flavour, with sweetness that comes from stevia leaf extract (steviol glycosides) and erythritol. The coffeefruit does not impact flavour.

What is the level of caffeine in your beverages?

Bai contains 70mg of caffeine per bottle, or about 35 mg per serving – an amount similar to that found in a cup of green tea, and less than what you would in a typical cup of coffee. The caffeine in Bai is derived from white tea extract and coffeefruit.

Is Bai free of allergens?

Bai is free of milk, eggs, fish, shellfish, peanuts, wheat and soybeans. Our Molokai Coconut flavour of Bai contains coconut. If you have an allergy concern we always recommend you consult with your physician.

What are your natural flavours?

The term “natural flavours” is our Bai “secret sauce” of natural oils, essences and extracts etc. that help enhance the flavour profile of Bai. The specifics of our natural flavours are proprietary, but we can tell you that all of our ingredients are non-GMO, vegan, gluten free, soy free and BPA free with no artificial flavours, no artificial colours or artificial preservatives. Bai is also free of the following ingredients: Carrageenan, Carmine, Carmel Coloring, Evaporated Cane Juice, High-Fructose Corn Syrup, Castoreum, MSG.

How do your flavours get their names?

Ever pluck a pear in the Congo? Ever peel a clementine in Costa Rica? OK, probably not. Confession: Neither have we. But we crafted our Bai flavour names to playfully pay homage to the world’s coffee regions, celebrating the lands where our powerhouse superfruit — the coffeefruit — comes to life. While we at Bai are serious students of how to create great all-natural flavour, we may have missed a geography class here and there. Meanwhile, enjoy a pomegranate in Ipanema … if you can find one!

Does Bai need to be refrigerated?

While we believe our Bai drinks taste best cold, this is a personal preference. We do recommend refrigerating Bai after opening to ensure Bai’s highest quality standards because we use no artificial preservatives. And, remember, shake well before drinking!

How long can I enjoy my Bai for after I’ve opened it?

Once opened, we recommend you refrigerate your bottle of Bai. This should allow it to last 3-5 days. But something tells us you won’t be able to last that long before polishing it off.

Where can the expiration date be found on Bai?

The expiration date for Bai can be found on the clear plastic shoulder of the bottle between the red cap and the white label either etched into the plastic or printed in black ink.

I saw you at Boots but can’t find you. Where can I get it now?

You can find Bai at Target locations nationwide, major supermarket chains, retailers and specialty shops throughout the U.K., online via Amazon, and at a growing number of U.S. airports. To find a retailer near you that sells Bai visit our Store Locator!

Who distributes Bai?

Bai is distributed exclusively by Red Star Beverages in the United Kingdom.

What is Bai Brands?

Bai Brands is the maker of Bai Antioxidant Infusion. Bai Brands is headquartered in Hamilton, New Jersey in the USA.

Can I buy Bai Antioxidant Infusions products directly from Bai Brands?

Our company does not sell direct in the United Kingdom, Bai is distributed exclusively by Red Star Beverages in the United Kingdom.

I’m a retailer, how can I sell Bai?

Email us at [email protected] with the following information and we will get in touch with you promptly: Contact name, name of business, address of business, phone number and email address.

Are Bai bottles BPA free?


Is Bai gluten-free?


Is Bai vegan?


Is Bai kosher?

Bai drinks are not OU (Orthodox Union) kosher certified.

Cool flavours. Hot happenings. Get the inside scoop on all things Bai.